For this exercise, assume you are the owner of a small electronics firm based in UAE. Your research department has developed a cellular phone that translates conversations into any of 24 languages. From conversations with business associates and friends, you have identified two especially attractive overseas markets—Brazil and Australia. Use the internet to help you research these two countries.

1. What is the total population for each country? Which country’s population is growing the fastest? What is the median age?



2. Compare the government types for each country. What type of legal system does each have?



3. Which country has the largest number of cellular phones in use? What percentage of the population uses cellular phones?




4. Based on your research, which country, Brazil or Australia, would you choose to introduce your product? Why?