100 Points!
Directions: 4 of the following speeches, read the speech, and answer the question that follows (5 pts each). You may do additional speeches for 2 bonus points each (a maximum of 8 bonus points).
You will be explaining how you see the following persuasive techniques being used in each of the speeches:
Pathos: a mode of persuasion in which the language and descriptions used by an author appeal to an audience’s emotions. The author is using your emotions to help you feel more attached and convinced to agree with their argument!

Ethos: a mode of persuasion in which the language and descriptions of the author convince the readers that they are to be trusted with the information provided. The author might explain their credentials or background to convince the audience to trust them.

Logos: a mode of persuasion in which the language and descriptions used by an author appeal to an audience’s sense of reason and logic. The author might use convincing data or statistics to convince the audience.

1. When I am the nominee, I will offer a clear choice. John McCain won't be able to say that I ever supported this war in Iraq, because I opposed it from the beginning. Senator McCain said the other day that we might be mired for a hundred years in Iraq, which is reason enough to not give him four years in the White House. If we had chosen a different path, the right path, we could have finished the job in
Barack Obama Potomac Primary Night Speech February 12, 2008
Does this speech use pathos, ethos, or logos to convince the target audience? Explain your answer using specific details from the speech in 2-3 sentences.

2. Apple has come down from $363 in February to $316 Monday. Furthermore, that masks the fact that the company is sitting on a ton of net cash. At the end of the last quarter, cash, securities and other liquid assets exceeded liabilities by $51 billion, or around $55 a share. This may top $60 by the end of this quarter.
So the cash-free stock price — the enterprise value of the business— may only be around $260.
That’s barely 10 times forecast earnings of $25 for the fiscal year ending in September. It’s just nine times next year’s forecast earnings. And it’s only around 2.3 times this year’s sales.
Brett Arrends "Is Apple Becoming a Value Stock." on Marketwatch.com June 21st 2011
Does this speech use pathos, ethos, or logos to convince the target audience? Explain your answer using specific details from the speech in 2-3 sentences.




3. Kimberly N. had a senior position at a charitable organization when her son was born. She planned for a six-week maternity leave, but her son was born with a life-threatening condition, and she ended up taking 12 weeks with partial pay. Kimberly’s supervisor was unhappy that she took such a long leave and refused to let her work part-time or from home. After going back to work, Kimberly had a terrible performance evaluation that contrasted sharply with her previous positive evaluations. She soon left her job, which significantly impacted family finances. Savings quickly dwindled, debts grew, and Kimberly filed for bankruptcy. A few months later, she found a part-time job at a lower level with no benefits but was laid off when the recession hit. She worries that future employers will question her period of unemployment.
An Argument for Parental Leave in the United States, written by: Walsch , Janet. Failing It's Families New York City, NY: Human Rights Watch, 2011 Online
Does this speech use pathos, ethos, or logos to convince the target audience? Explain your answer using specific details from the speech in 2-3 sentences.







4. "I have pledged myself and my colleagues in the cabinet to a continuous encouragement of initiative, responsibility and energy in serving the public interest. Let every public servant know, whether his post is high or low, that a man's rank and reputation in this Administration will be determined by the size of the job he does, and not by the size of his staff, his office or his budget. Let it be clear that this Administration recognizes the value of dissent and daring -- that we greet healthy
John F. Kennedy State of the Union Message, January 30, 1961
Does this speech use pathos, ethos, or logos to convince the target audience? Explain your answer using specific details from the speech in 2-3 sentences.