Suppose that the jackfruit industry is initially operating in long-run equilibrium at a price level of $5 per pound of jackfruit and quantity of 175 million pounds per year. Suppose a top medical journal publishes research that animal-alternative protein sources such as jackfruit could increase your expected lifespan by 3 years. The publication is expected to cause consumers to demand jackfruit at every price. In the short run, firms will respond by . Shift the demand curve, the supply curve, or both on the following graph to illustrate these short-run effects of the publication. Demand Supply 0 35 70 105 140 175 210 245 280 315 350 10 9 8 7 6 5 4 3 2 1 0 PRICE (Dollars per pound) QUANTITY (Millions of pounds) Demand Supply In the long run, some firms will respond by until . Shift the demand curve, the supply curve, or both on the following graph to illustrate both the short-run effects of the publication and the new long-run equilibrium after firms and consumers finish adjusting to the news. Demand Supply 0 35 70 105 140 175 210 245 280 315 350 10 9 8 7 6 5 4 3 2 1 0 PRICE (Dollars per pound) QUANTITY (Millions of pounds) Demand Supply The new equilibrium price and quantity suggest that the shape of the long-run supply curve in this industry is in the long run.