Explore this start-up concept (website underneath) and answer the questions appended
Kitopi
Industry: Food and Beverages
Funding: $89M
Investors: VentureSouq
Kitopi stands for Kitchen. Operation. Innovation. It is a state-of-the-art kitchen network that prepares and delivers food to other retail outlets. It is a managed cloud kitchen network, where a restaurant can place orders and get it delivered in quick time. It helps restaurants, food brands, eateries to focus on what matters the most, i.e., marketing, budget, and product innovation.
https://www.kitopi.com/
1. Question 1: Do you think the idea of that start up is a real innovation or not? Justify your answer 40 points
2. Question 2: What do you recommend for their future developments and growth? 30 points
3. Question 3: Imagining this firm can develop in your own country (or the country you live in currently), what would think will the ideal marketing campaign be for them? 30 points
Use as many concepts learned in class as possible to answer the questions