California Closets is a maker of closet organizers and custom storage solutions. Its products are designed for people who live in small spaces. Assuming the company plans to segment its market based on a single variable, which of the following is most appropriate?
a. Benefits sought (value)
b. Geography (urban versus suburban)
c. Psychographics (lifestyle)
d. Behavioral (usage rate)
e. Firmographics (global versus regional)