Jay Pontiac an auto dealer wanted to develop a service reminder program in the form of brochures that could be sent to individual consumers. on the cover of each individualized brochure was an image of the customers vehicle the customers name and vehicle model name. inside was the estimated current mileage at the time of mailing recommended services for that vehicle based on the estimated mileage were also included. details service information was provided in the service history section of the brochure. on the back of the brochure were four coupons directly related to the service recommendations. Jay Pontiac used:
