Consumer vulnerability is a byproduct of problems associated with marketing as exchange. However, there are multiple perspectives of who is vulnerable, when they are vulnerable, and to what extent they need support. One constituency is the observers of vulnerability such as public policy makers, and another is those experiencing vulnerability like impoverished consumers. Given the power differential between these parties, how is it best to determine the ways and means of reducing their vulnerability? Specifically, what processes would you suggest that recognize both voices?2. We know that global poverty has multiple causes that are difficult to counteract. Rather than taking on all of them, consider issues associated with discrimination against races and genders. Of course, this often plays out as difficulties for Blacks and women. Much of these problems are systemic across societies, suggesting radical change must occur to disrupt the social order. How can we as marketers use our position power to reduce this evil that has existed in the US since the early 1600s? What role do you, personally, hope to play as you mature?3. The homeless in America are as diverse as Americans and have needs similarly differentiated. Some are housed in public and private shelters, while others are homeless in various constructed or fabricated homes. The question often asked is why? Addiction, mental illness, lack of housing, low paying entry level jobs, etc. are causes, but on an individual level do not tell us much. Take Liz for example. What should society do for her to improve her consumptive quality of life? Do we do it on our terms or hers? What might the difference be?4. Beauty may be only skin deep, but many societies hold women responsible for their attractiveness throughout much of their lives. Products like Fair/Fresh and Lovely are clearly designed to provide women with a way to lighten their skin and be perceived as more beautiful in some cultures. There is no question belief in whiteness disenfranchises many women living in countries that had Caucasian overlords who created a racial hierarchy that benefits them. Still, generations later much of this belief system still exists. What can marketers do to protect women and negate this discrimination? What would you like to do in your professional life?