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For this week's discussion I chose a commercial by The Farmer's Dog that was first shown in the 2023 Super Bowl. I would say pathos is the most obvious characteristic in the commercial. The moment you see a little kid with a puppy you know it's going to be emotional. The commercial shows the dog growing up beside the girl and being with her through many different life experiences like going to college and having a baby. The part that really got me was the end when you could see all the gray hairs the dog had gotten over the years. The next characteristic is logos. At the end they include a quote that says "nothing matters more than more years together". By saying this they are basically stating that if you feed your dog this food, they will live longer. Food is an important part of a dog's health and pet owners know this so they will be more likely to buy this brand of food. Finally, there is ethos which was a bit more difficult to distinguish. At the end of the ad it says that The Farmer's Dog is real food made fresh. I think this makes costumers trust them more and it gives them more credibility. Fresh food is better for their pet and they want to keep them healthy so will probably buy them that food. Link: The Farmer's Dog CommercialLinks to an external site.