After association rule analysis, you find the following rule and its support and lift: children=1 → buyer=yes, support = 0.183, lift = 1.784. What does the lift value suggest?

a) There is a positive association between having children and buying the product.
b) The presence of children reduces the likelihood of buying the product.
c) The lift value has no meaning in association rule analysis.
d) The rule is statistically insignificant.