When a speaker uses language that directly connects your argument or topic to the audience, What is the effect on the audience?
1) The audience is more likely to listen and be persuaded that the matter of the subject is serious and important to them.
2) The audience is less likely to listen and be persuaded that the matter of the subject is serious and important to them.
3) The audience is indifferent and unaffected by the speaker's language.
4) The audience becomes confused and disinterested in the subject.