Toyota uses a target marketing approach to selling cars. Toyota offers a range of cars to the market. Considering this, which of the following statements is incorrect?
1) An organization that uses a target marketing approach focuses on specific segments of the market.
2) Toyota offers a variety of cars to cater to different customer preferences.
3) Target marketing allows Toyota to tailor their marketing efforts to specific customer groups.
4) Toyota's target marketing approach is not effective in selling cars.