As the Chief Product Officer of an organization that produces personal and home care items, you are always on the lookout for growth opportunities. Last year, your organization decided to market its laundry detergent—one of your best-selling products across Europe—in several African nations, but sales have been dismal. The product manager hired a market research firm to find out why, and it turns out that consumers in that market object to the packaging, the scent, and the price. Despite this failure, you still believe there is a high demand for detergent products like yours in Africa, so what could you do apply your organization's knowledge to this market?