What is the BEST way to summarize recent changes in marketing?
a) Marketing practices have changed to focus on competitor comparisons as the best practice to entice the customer and hold their attention.
b) Marketing practices have changed to focus on customer engagement as the best practice to enhance the customer's experience.
c) Marketing practices have changed to focus on flexible pricing as the best practice to enhance the customer's experience.
d) Marketing practices have changed to focus on short-term promotions as the best practice to entice the customer and hold their attention.