This week you have read in-depth analyses of changing American demographics, subcultures, and values. Your textbook states that the foundation of Cause-related marketing (CRM) is marketing to these consumers' values (p. 92). Choose a company that focuses on cause-related marketing (TOMs and Patagonia are great examples). Use insights from your reading to discuss: What company's marketing and brand identity tell you about who they are marketing to and what their ideal customers' values are? Be specific.