Zipcar offers a sophisticated form of car sharing. The firm opened for business in Boston in late 2000.
Zipcar gave its members short-term, on-demand use of a fleet of cars. Before launching this service, Zipcar proposed a pricing scheme of a $300 refundable security deposit, a $300 annual subscription fee, and $1.50 per hour plus $0.40 per mile.
Create another pricing model that would be more profitable.