FORMATIVE ASSESSMENT 2 [100 MARKS]
Instructions:
Identify an existing organisation in an industry of your choice. The organisation can be either a profit or non-profit seeking organisation. If it is necessary, you may use a fictitious name for the organisation – however, do note that whatever information you use for your project is for assessment purposes only and will not be shared with third parties. If possible, select an organisation that you are familiar with and where information can be made available to you as per the requirements of your project. Please note that you are expected to fully base your answers on the chosen entity. It is advisable to go through the questions first to ensure that your chosen organisation will give you access to the type of information that you require. You are encouraged to avoid simply copying and pasting organisational information from the internet; you may be penalised for that.
The format of the project should be as follows:
• Cover page
• Table of contents
• Introduction
• Questions one to five
• Conclusion
• Reference list
• Appendices (if required)
The length of your answers to each question should be in line with the mark allocation. Your answers must include any theories, charts, tables or exhibits necessary to support your analysis and recommendations.
Ensure that the readings are not merely reproduced in the project without original critical comments and views. Cohesive and logical arguments reflecting original thinking is encouraged.
You MUST use theory/literature to support your discussion/observation and opinions.
Using the chosen organisation as the basis for your project, attempt the following questions:
Format of the project:
Question 1 (10 Marks)
Give a background of the chosen organisation. This should include information such as:
 Company description (constituents and services offered) and brief history
 Leadership
 Parent company or subsidiary information
 Branches/locations
 Operational highlights – number of employees, goals and accomplishments
Question 2 (30 Marks)
Generally, the strategic management process consists of at least eight logical steps steps. Critically evaluate how this process is conducted in your chosen organisation. Please note that you do not need to perform the actual analysis of the situation – focus your answer on the handling of the process as a whole.
Question 3 (40 Marks)
Perform a detailed value chain analysis and resource based view of your chosen organisation. Elaborate on the strategic management implications?
Question 4 (10 Marks)
With reference to your chosen organisation, discuss the importance of continuously assessing the external environment.
Question 5 (10 Marks)
Consider what the literature says about the importance of a strategic leader. Briefly evaluate the leader of your chosen organisation based on this criteria.