The 4 C's of the marketing mix are: consumer wants and needs/value, cost, convenience, and communication. Communication is the aspect that aligns with promotion when relating the 4 C's to the 4 P'S of marketing. When you promote a product you are using commication to get the product promoted to the consumer. You need to be able to reach your audience so that you can actively promote the production. To communicate you need to have your information together, know how to tailor your pitch, and make sure your audience connects with you and your product.
