Forces in a company's macroenvironment that shape opportunities and pose threats to the company include what?
a. competitors, suppliers, natural, publics, and culture
b. demographic, economic, natural, technological, political/social, and cultural forces
c. demographics, technology, culture, political, and publics
d. competitors, marketing intermediaries, publics, natural, and customers
e. competitors, marketing intermediaries, demographics, political, and technology

Question

12-09-2018
Business

contestada

Forces in a company's macroenvironment that shape opportunities and pose threats to the company include what?
a. competitors, suppliers, natural, publics, and culture
b. demographic, economic, natural, technological, political/social, and cultural forces
c. demographics, technology, culture, political, and publics
d. competitors, marketing intermediaries, publics, natural, and customers
e. competitors, marketing intermediaries, demographics, political, and technology

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pristina pristina · Answer 1 · 2018-09-21T18:38:11+02:00

Answer: b). demographic, economic, natural, technological, political/social, and cultural forces

Explanation: Demographic, economic, natural, technological, political/social, and cultural forces are the forces that affect the strategic planning process of a company's macro environment. These forces shape opportunities and pose threats to the company’s. Thus, all these factors must be taken into account when making strategic decisions about the progress of the company. So, b is the correct choice.