High tea, a retail store, claims to sell a pack of 20 tea bags at a discounted rate of $20 from an advertised original price of $40. the original price was verified by regulators to be $25. the pricing strategy applied by high tea is an example of
By telling customers that the original price is $40 when it is really $25, High Tea is making their $20 price seem like a much better deal when it really has less value than they are advertising.
