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Use an emotional appeal when the

a. product is expensive; long-lasting; or important to health, security, and financial success.

b. product is inexpensive, short-lived, or nonessential.

c. reader is comparing similar products from other companies.

d. readers have a college education.

Respuesta :

MsTeel

Answer:

b. product is inexpensive, short-lived, or nonessential.

Explanation:

Emotional messages appeal to ego, status, and feelings of excitement. Use the emotional appeal for more impulse/status items like food, travel or experiences, trendy new clothes, etc  and a more rational approach for major purchases or ones that affect health/well being like a house or security system.