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A marketing professor in Ithaca, New York, maintains a museum of failed consumer products. Most new products in this museum failed during the ________ stage of new product development, when they are introduced to a limited geographic area

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Answer: Test marketing stage

Explanation: Test marketing stage is the stage in which the sample of a product is introduced to the realistic marketing conditions and it is analyzed whether it will be able to perform as per the expectations or not.

   In the given case, the product is newly developed and is introduced to a limited geographical area, means, the sampling is done.

Hence, the stage here refers to test marketing stage.

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