Respuesta :

an idea or feeling that a word invokes and the primary meaning of the word too!

Hope this helps!:)

Answer:

Connotation refers to a word’s association.

Explanation:

A connotation is an emotional connection or association that a word produces in a person or a group of person since it could have a specific connotation just for one due to personal experiences or it could have a general or wide connotation that relates to complete societies due to historical or cultural foundations.