When the Lego Movie was released to movie theaters, the intent was not necessarily to sell more Legos, but the firm did have a say in decisions about details of the movie. This is an example of _____ content.

According to my research on different business strategies, I can say that based on the information provided within the question this is an example of branded content. This is a product that is produced by a specific company under a specific name, and anything under that name is in term owned by the company that owned that name. Therefore they can make decisions on how to use that product.

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When the Lego Movie was released to movie​ theaters, the intent was not necessarily to sell more​ Legos, but the firm did have a say in decisions about details of the movie. This is an example of​ _____ content.

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When the Lego Movie was released to movie theaters, the intent was not necessarily to sell more Legos, but the firm did have a say in decisions about details of the movie. This is an example of _____ content.