Many beverage manufacturers are noticing that sales for bottled water and fruit-based beverages is increasing compared to carbonated drinks because customers are increasingly becoming health conscious. This change in customer preferences can be attributed to which of the following factors of the macroenvironment?

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10-10-2019
Business

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Many beverage manufacturers are noticing that sales for bottled water and fruit-based beverages is increasing compared to carbonated drinks because customers are increasingly becoming health conscious. This change in customer preferences can be attributed to which of the following factors of the macroenvironment?

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Nyctalus Nyctalus · Answer 1 · 2019-10-14T10:04:50+02:00

Answer: Social forces

Explanation: In simple words, social forces refers to the traditions, values and beliefs of a society that determines the expectation of the society from the business.

In the given case, the manufacturers are observing that the bottled water demand is increasing due to people being health conscious. Thus, a new trend is affecting the business.

Hence from the above we can conclude that the given case illustrates social forces.