Jennifer Lopez and Marc Anthony have established fashion lines developed for and sold only through Kohl's department stores nationwide. Kohl's secured these lines to attract a particular market segment and build loyalty to these product lines, which will ultimately generate repeat traffic to the store since these brands cannot be purchased elsewhere. Their distribution arrangement can best be described as:_____________

Question

10-10-2019
Business

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Jennifer Lopez and Marc Anthony have established fashion lines developed for and sold only through Kohl's department stores nationwide. Kohl's secured these lines to attract a particular market segment and build loyalty to these product lines, which will ultimately generate repeat traffic to the store since these brands cannot be purchased elsewhere. Their distribution arrangement can best be described as:_____________

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Nyctalus Nyctalus · Answer 1 · 2019-10-14T08:14:23+02:00

Answer: Exclusive distribution

Explanation: In simple words, it refers to an arrangement in which the manufacturer gives an exclusive right to a distributor to sell his or her product. No other distributor can sell that product in the market.

In the given case, Jennifer and Marc have given special right to Kohl's for selling the special fashion line they have established.

Hence from the above we can conclude that they have exclusive distribution arrangement.