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Psychographic Segmentation was used as a method used by:
a. The state of Florida to start Disneyland
b. Companies interested in deceiving the psychological state of consumers
c. The state of Virginia to describe vacation travelers who stayed in the state for one or more nights.
d. Government to describe different kinds of people from a psychographic perspective.
e. None of the above

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Answer:

The answer is E.

Explanation:

Answers a. c. and d. do not state the main purpose for which psycographic segmentation is used. Psychographic segmentation is primarily a market research method used to fit people who have similar psychological characteristics, observable or not, into different classes. Answer b. states that companies try to deceive their customers. However, companies try to sell their products adapted to the specific needs of the customers.  In order to ensure that the customer will buy their product, companies need to match their product with personality traits which have a propensity for buying their products.

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