contestada

Marketing research showed that consumers in the West and the Southwest like spicier foods than those in the Southeast and East. As a result, Campbell's makes a hotter nacho cheese sauce for its western and southwestern customers. The differences in the nacho cheese sauce are the result of _____ segmentation. quiizlet

Respuesta :

Nyctalus

Answer: Geographic segmentation

       

Explanation: In simple words, geographic segmentation is a way in which an organisation divides its markets on the basis of cities, countries or regions etc. This division is done on the basis of some different factor that those different areas have .

In the given case, Campbell is making different product for a particular region market due to their different preferences.

Hence the correct answer is geographic segmentation.

Otras preguntas