Answer:
large companies that can easily absorb losses incurred from failed products
Explanation:
According to your textbook, today's flexible media system, in which new products are constantly rushed to the marketplace, favor large companies that can easily absorb losses incurred from failed products.
Large companies have larger turnovers and spend a lot on marketing and advertisement. But in today's flexible media system launching of new product and obtaining its feedback has very efficient and quicker, making easier for the companies to relaunch improved version. And making up for the loss incurred from failed product.
