The correct answer would be, Guerrilla Marketing.
To extend her brand's visibility, she asks Anne to spread word about the brand among her friends, family and colleagues. In this scenario, the promotional tool employed by Anne's friend is Guerrilla marketing.
Explanation:
Guerrilla marketing is a term which was popularized by Jay Conrad Levinson in his book, 'Guerrilla Marketing', in 1984.
Guerrilla marketing is basically an advertising or promotional strategy. In this type of advertisement, the company uses unconventional type of promotional strategies to advertise its products. It generally a publicity type. The unconventional publicity strategies may include the following:
So in the given question, when Anne's friends asked her to spread the word about her brand among her friends, family and colleagues, this is an unusual unconventional way of advertisement. So Anne's friend is using Guerrilla marketing.
Learn more about Guerrilla marketing at:
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The promotion method used by Anne's friends was "guerrilla marketing strategy"
The guerrilla marketing strategy is a creative, low-cost, and unconventional marketing strategy, designed to give a small company a competitive advantage over bigger, wealthier, and stronger competitors. Successful marketing of a product requires creativity, ingenuity and an understanding of customer buying habits.
One of the objectives of the guerrilla marketing plan is to establish specific target markets that the company will serve. An increasing number of companies who want to learn and understand the local market, customers and consumer habits in buying a product. So the more focused the marketing effort is on the customer group, and the more likely they are to buy the products offered.
To focus more on the customer, an effective marketing strategy must be based on a clear and precise understanding of the objectives. Smart entrepreneurs know that the resources they have should not be squandered but must be used as effectively as possible. Therefore the right strategy and thinking are needed to determine the right target market.
Principles of guerrilla marketing
7 principles can help entrepreneurs in creating an effective guerilla marketing strategy.
1. Determine a niche market and fill it
2. Selling and entertaining at the same time.
3. Unique
4. Interaction with customers
5. Company identity.
6. Focus on customers
7. Quality
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Marketing strategy https://brainly.com/question/8729476, https://brainly.com/question/1405418
Details
Class: High School
Subject: Social studies
Keyword: Types of marketing strategies
