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Sixty percent of the total target market heard the radio spots for Cartersville Jewelry Exchange, at least once during a four-week period. The average frequency of the advertisement was four. Calculate the gross rating points (GRPs).A. 2.4B. 6.67C. 180D. 240E. 322

Respuesta :

Answer:

D. 240

Explanation:

The computation of the gross rating point is shown below:

= Percentage of the total target market × average frequency of the advertisement

= 60 × 4

= 240

To find out the gross rating point, we multiply the percentage of the total market with the average frequency of the advertisement so that the true value can come.

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