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A group of small sellers takes the initiative and organizes a new business entity to carry on wholesaling and possibly some production. This entity is called a(n)A) retailer cooperative B) franchise organization C) area-based cartel D) sponsored voluntary chain E) alternate selling channel

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Answer:

Letter A is correct. Retailer cooperative.

Explanation:

Retail cooperative is a collaborative marketing strategy that encompasses collective advertising, branding, promotion, and other efforts to benefit all companies involved in the cooperative.

The choice of participating retailers must be analyzed and selected through strategy so that collective efforts are enhanced. Collaboration can occur through :

  • Co-branding
  • Cooperative branding
  • Practical cooperation
  • Complementary Branding

This strengthening strategy is very effective, cooperative marketing strategies assist in brand strengthening, market gain, economies of scale, increased reliability and revenue

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