YouEye is developing eye tracking technology that works with an individual's webcam. Instead of needing to spend thousands of dollars on eye tracking equipment and having customers come into labs, firms will be able to utilize everyday webcams to track not only what a person attends to on a computer screen but also his or her emotional reactions to these products. Firms such as YouEye are automating the

Based on the information provided within the question it can be said that firms such as YouEye are automating the Beta testing process. This is the process in which a firm provides an unfinished version of the product they are working on to real customers in order for those customers to provide their feedback on the product. Which by being able to use customers already owned webcams to both test their software and receive video feedback, they are automating the beta testing process.