The R&D department at Parabola Inc. is developing innovative methods to develop products that would reduce resource wastage. Researchers follow a systematic technique and are encouraged to give unique perspectives regarding a new product development process. Unorthodox and apparently illogical methods of arriving at a solution are heartily welcomed.
Which concept below best illustrates this scenario?

a) Brainstorming
b) Lateral thinking
c) Immersion
d) Speedstorming