Salespeople at Janie's Cookie Company want to draw the attention of their customers through blogs, Twitter, and LinkedIn, rather than using moretraditional activities that require making a sales call. As the marketing manager, you understand this activity to be
A. Outbound marketing.
B. Cold calls.
C. Preapproaches.
D. Inbound marketing.
E. Telemarketing.

Question

11-12-2019
Business

contestada

Salespeople at Janie's Cookie Company want to draw the attention of their customers through blogs, Twitter, and LinkedIn, rather than using moretraditional activities that require making a sales call. As the marketing manager, you understand this activity to be
A. Outbound marketing.
B. Cold calls.
C. Preapproaches.
D. Inbound marketing.
E. Telemarketing.

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Nyctalus Nyctalus · Answer 1 · 2019-12-11T10:34:50+01:00

Answer: Option D

Explanation: In simple words, inbound marketing refers to the marketing strategy in which an organisation tries to attract potential customers by using internet platforms like websites, blogs and short ads etc.

This strategy is considered as one of the most effective ones as it is less time consuming and the firm can reach a wider customer base as compared to the traditional methods.

In such a strategy, the company focuses on awarding the customers about the product even when he or she do not have any desire to buy it. Hence from the above we can conclude that the correct option is D.