Answer:
3. publicity
Explanation:
According to the Merriam-Webster dictionary, publicity is " information with news value issued as a means of gaining public attention or support". In this situation, Forbes is positively showcasing the best companies to work for in America, raising the public's awareness of those companies, which then leads to more and more people wanting to work for them. Therefore, it is fair to claim that the Forbes list is great publicity for the companies it identifies as the best places to work.