Successful product differentiation:
O is less important due to the growth of the Internet.
O is prohibited if it restricts price competition and market access.
O of consumer goods is determined exclusively by price.
O can be based on either real or perceived differences in products.

Product differentiation is a marketing tool companies used to distinguish their products or services from the competitions. Generally the more a product is differentiated and, thus, made unique, the more a company can charge for it. Product differentiation is usually subjective since its goal is to change customer's perception of the benefits of a product over another. Though sometimes the information provided can be objectively true.

Successful product differentiation: O is less important due to the growth of the Internet. O is prohibited if it restricts price competition and market access. O of consumer goods is determined exclusively by price. O can be based on either real or perceived differences in products.

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Successful product differentiation:
O is less important due to the growth of the Internet.
O is prohibited if it restricts price competition and market access.
O of consumer goods is determined exclusively by price.
O can be based on either real or perceived differences in products.