Answer: A. the effort to lure audiences by reporting on sensational topics.
Explanation:
The phrase 'yellow journalism' originates from 1890s, referring to the strategies employed by the two New York newspapers which were competing, the World and the Journal.
Today, this term stands for newspapers that present unconfirmed news and use eye-catching headlines to attract potential buyers. The topics covered in yellow journalism are sensational and include scandal, while the authors often exaggerate in their accounts of the events.
