Answer:
advertising
Explanation:
This practice would be considered advertising because Gabe's Granola Bars is paying for a product that will transmit an advertisement (the actual message) to their customers. On the other hand, companies do not pay for publicity, it is free. If you pay for it, it becomes advertisement.
Coffee mug advertising can be very useful, even disposable coffee cup advertising is effective. A lot of people like coffee, and personalized coffee mugs are great. If the mugs are nice, and they are the correct size (that varies depending on each person), they can potentially be used and observed every day, even several times a day.
