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Mark avoids high-end brands as he considers them expensive. However, during one of his shopping trips, he notices that a luxury cologne is being sold at a slightly lower price. He buys this cologne even though he has to pay more than he usually does for a regular bottle of cologne. Which of the following has most likely influenced Mark's buying behavior?

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ofentsemaphalla

Answer:

Just Meaningful Difference

Explanation:

The Just meaningful difference , or simply JMD, Symbolizes the slightest amount of stimulation shift which would impact consumption and preference of consumers.

Example will include, when a price of a can of soda increases slightly from $2.36 to $3.28

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