In China, Starbucks is standardizing its operations while simultaneously decentralizing some decision-making responsibility to local levels to meet customers' tastes. Starbucks is following the __________ international corporate-level strategy.
Based on the information provided within the question it can be said that Starbucks is following the transnational international corporate-level strategy. This is a market strategy that allows a company to provide high level of local customer needs as well as a high level of global integration thus standardizing its operations. Like what Starbucks in China is doing.
