A clothing company wants to entice consumers to pay more for their products. To do this, the company launches an advertising campaign to position themselves as a luxury brand. Which factor are they trying to improve?
Based on the information provided within the question it can be said that the clothing company seems to be trying to improve demand for their products. They are doing this by positioning themselves as a luxury brand which consumers will begin to want as they will see their products as very high quality and will be willing to pay more for them.
