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sebastiansierraocm

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Choose one of the Web sites listed in the previous question and identify three ways the company has reduced its transaction costs by using a Web site to provide information. List these three transaction cost-reduction elements and write a paragraph in which you discuss one transaction cost-reduction opportunity that you believe that company has missed.

Answer:

I visited the Netflix website. I do not own a netflix account. Netflix has the following cost-reduction opporunities on its webpage:

  • Clear information about the costs of the streaming service.
  • Clear Frequently Asked Question section explaining about the nature of the service, and the terms of the contract in case you decide to purchase the service.
  • Very nice visual interface without clutter.

One transaction cost-reduction opportunity that Netflix is missing though is:

  • Lack of a preview to see what shows and films are available.

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