Answer:
C. Market penetration.
Explanation:
In order to enter a market, a company has to adapt the use of the marketing mix to local conditions. What´s the marketing mix? It’s a set of actions that a firm uses to promote its brand, product or service in a market. It traditionally consists of 4Ps: price, product, promotion and place. To enter a new market, the four tools must be used according to the specific characteristics of the target market.
