"Peter is starting a grocery delivery service. After doing some research, he finds that no other services of the type exist in his area but that he may have trouble convincing his customers to pay him to buy their groceries instead of doing it themselves. As a result, he decides to position his service as a timesaving convenience. In doing so, his main competitive advantage involves _____.

Peter is starting a grocery delivery service.After doing some research,he finds that no other service of the type exist in his area but he may have trouble convincing his customers to pay him to buy their groceries instead of doing it themselves.As a result,he decides to position his service as a timesaving convenience.In doing so,his main competitive advantage involves Benefits.

Explanation: Peter's main competitive advantage was the benefits which people might get from the home delivery of their groceries. There are many ways in which customers buying the groceries will be benefited,such as:

They can buy goods in bulk with ease .They need not to worry about carrying bulk groceries.It will be delivered to their house.Moreover buying in bulk will reduce cost also.
Save petrol/diesel as well as our parking charges.
Most importantly it save time we can utilize our precious time in some other productive work.
It will reduce impulse spending.