Answer:Schema.
A Schema/Schemata is a complex cognitive framework that we develop through experience.
Explanation: psychology and cognitive science shows that schema are experiences we develop overtime in our surrounding and environment overtime and it changes just like our pattern of behavior,choices , decisions and thoughts.
This changes in or sorrounding influences or mode of action and behavior either positively or negatively.
It is mentally oriented and directs us on how to respond to changes in our environment.
Schemata influence our attention and the acceptance of changing knowledge: individuals are likely to notice things that fit into their schema, while re-interpreting misconceptions to the schema as exceptions or distorting them to fit.
It helps us to direct our behavior and motives according to or in-line with changing trends in our society.
