Imagine you just bought a cable installation company that routinely treats its residential customers poorly. You want your company to satisfy customers but it promises a certain connectivity speed that isn't realistic in most homes. It says it will send repair people within a certain time window, but when they get tied up and are running late, no one calls the customers. You hear complaints every time you answer the phone. What approach would be most likely to resolve your cognitive dissonance?
a. You can purchase and start to use new software for scheduling repairs and calls.
b. You can stop answering the phone.
c. You can quit this job and go to work in another industry altogether.
d. You can continue to believe in customer service but not make changes.

Based on the information provided within the question it can be said that out of the answers that were given the only real approach would be to purchase and start to use new software for scheduling repairs and calls. This new software would hopefully allow you to better organize the repair and call schedules so that everything is done in a timely manner as well as keep track of the employees in charge of making home repair calls.