Answer:
Clickstream
Explanation:
The activities of users on the internet - including information about the users during a web surfing session such as what websites they visited and how long the visit was, what ads they viewed and what they purchased and other related information - are monitored using an internet monitoring technique called clickstream. In other words, a clickstream is used to monitor user's activities on the internet. Some of the other information that can be gathered using clickstream are;
i. the order in which users visit some webpages.
ii. the newsletter that a user subscribes to.
The process of collecting, analysing and reporting these information got from clickstream is called clickstream analytics. With this, businesses and owners of these websites, can;
i. determine how effective their businesses or sites are
ii. make logical business decisions.
