Answer:
Measuring success based on a customer's click of an ad/email/e.t.c and conversion is called conversion rate
Explanation:
This is an online marketing metric that tracks how successful an ad/email was
viz-a-viz the desired result of getting customers to buy a product or service.
It is calculated as follows:
Number of people who completed an action such as purchased divided total ads clicked/emails delivered.
This metric is also very in order to decide whether or not email or ad advert is right channel to connect the customers.
