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Premium Sports Apparels came up with an ad for shorts that are specially designed for athletes. The ad, which was featured in a sports magazine, shows how these shorts do not shrink over time and are made of a light fabric that helps keep the wearer dry and cool. With respect to positioning strategies, the company is using positioning by_________________.

Respuesta :

Answer:

Product user.  

Explanation:

A product user is a persona that creates empathy for a customer. The main product management is related to understanding and relating to the customer. A company can distill the attributes of people who will use your product such as goals, likes, and dislikes of the product.  

  • There are some qualities of a user persona:
  • There is an explanation about "why" for the product.
  • To focus on the needs of the product to large groups.
  • Prioritize to solve the problem of users.
  • To imply the new functionality that how the customer will use it.  

 

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