The executives at Red Couture Inc. are developing strategic plans to address plausible future situations like rise in the prices of cotton and synthetic fabrics by 20 percent, appreciation in the value of the dollar, increase in the cost of labor by 30 percent, and increase in demand for the company's products. By doing so, the company will be well prepared with its planned responses if any of these situations occurs in the future. Thus, Red Couture is employing ________ as the approach to the development of strategy.A) scenario planning
B) pattern recognition
C) reverse engineering
D) top-down strategic planning

Respuesta :

Answer:

A) Scenario planning

Explanation:

Scenario planning also called contingency planning is the process where by an organization plans for what is to happen in the nearest future of its business.

For example: A group of executives decides to build up few situations i.e. tales about how the future may unfold and how this may influence any issue that stands up to them.